In a consumption driven western world where the middle-class will finally have their boom, there will be no other career as good as a sales career. In every profession you will find benchmark skills...
Unilever, a global favourite, is currently facing headwinds not from hyperinflation, but from those who seek to deny the effects thereof. Today, I woke up to news headlines asserting that Marmite and other Unilever...
Today, with 3 billion mobile internet users internet, there is a huge opportunity to sell affordable e-books to the masses. Average writers using a smart marketing system can access a large share of this...
Yes, there are 3 billion e-book readers in the world and this is growing quickly. Yes, now is the best time to OWN an e-book publishing company, even if you’re not a great writer....
An international qualification in marketing accomplishes more than equipping candidates with a versatile set of skills: it also provides them with a unique ability to relate to professional clients with whom they interact, in...
MarketingAdviser is a periodical newsletter which educates and informs executives about trends in the marketing world that is crucial to their business. Our core aim is to help executives save thousands in consultancy fees...
Marketing qualifications are for people who are serious about maximising their revenue and career potential in business. However it is useful to note that the ultimate earnings of professional marketers are determined by their...
The above report has been created by Adriaan Brits. Executive summary: Luxury branded consumer goods in China This report analyses the market for Luxury branded goods in China. It acknowledges that whilst experts do...
In this article we will review relevant legislation, useful academic qualifications as well as useful software pertaining to e-marketing, more specifically in the field of database and email. Whether you are a Database marketing...
It is said that the brand resides in the mind of the customer rather than in the product itself, nevertheless the value of a brand is not to be underestimated by any means....
In this section: * A video from Wharton School of Lifelong Learning. Digital Marketing introduction by Professor David Bell @ Wharton School of Lifelong Learning Digital marketing may be a critical aspect of every...
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